Wednesday 4 April 2018


REST Industry Super, one of Australia’s largest superannuation funds with nearly 2 million members, will from today be known as Rest, with the launch of a new brand that reflects the smart, new ways the fund is connecting and communicating with customers.
 
This major brand repositioning is the first undertaken since Rest was founded for members in 1988, and reflects the fund’s transformation, strategic direction and strong customer focus.
 
A new logo and visual identity support the change, which reflects Rest’s significant investment in customer experience technology, services and offerings that benefit members and employers.
 
Rest Interim Chief Executive Officer, Andrew Howard, said that the new brand was about the fund’s evolution and response to customer expectations and needs.
 
"We’ve listened to our customers and are continuing to refine our offering to meet the increased demand for brand experiences that are real, convenient and connected.
 
“Our members have asked for a super fund that helps make it easier for them to connect with us and to keep their super in good shape. Rest’s new brand reflects the evolution in how we interact across a multitude of channels. These include our new and enhanced digital options like the Live Chat function on our website, interactive online member statements, and the Rest app with an industry leading in-app messenger.
 
“As of April, members and employers can expect to see a fresh, new logo and look that represents Rest’s transformation.
 
“We’re excited to develop and implement innovative and intuitive tools to communicate with members as we enter this next phase of our journey. Members and employers can be assured of our commitment to keep them informed at every step of the way.
 
“Putting our members first, every day, in everything we do is at the core of our customer experience strategy,” said Mr. Howard.
 
Rest’s innovative approach to engaging with young members has been previously recognised by the industry, with Rest winning the Rainmaker SelectingSuper Innovation Award for Millennial Superannuation at the Rainmaker SelectingSuper Awards in 2017.

“Rest is founded on a commitment to offer our members low fees and competitive long-term performance. A strong brand helps ensure we retain and attract members and provide them with the tools and advice to work together towards tomorrow,” said Mr. Howard.
 

                                             -ENDS-


For further information, please contact:
 
Jessie Davis
Sefiani Communications

jdavis@sefiani.com.au
t: (02) 8920 0700 m: 0431 516 838
 
Pauline Hayes
Corporate Communications Manager
Pauline.Hayes@rest.com.au
t: (02) 9086 6348 m: 0458 815 252


About Rest

Rest is one of Australia’s largest super funds by membership with $50 billion in funds under management as at 31 December 2017 and around 2 million members. Rest was awarded Best Fund Innovation 2017 at the Chant West 2017 Super Funds Awards and also recently won the Rainmaker SelectingSuper Innovation Award 2017 for Millennial Superannuation*.

 
*Ratings or awards are only one factor that you should consider when deciding how to invest your super. For more information about our awards, visit rest.com.au/ourawards  For further information about the methodology used by Chant West, see www.chantwest.com.au
 
This information doesn’t take into account your circumstances. So, before acting on it, you should consider whether it is appropriate for you.  Before making a decision about your super, please read the relevant Product Disclosure Statement (PDS) available at www.rest.com.au or call 1300 300 778.  This information is provided by the issuer, Retail Employees Superannuation Pty Limited, ABN 39 001 987 739 as trustee of REST (Retail Employees Superannuation Trust ABN 62 653 671 394). 


 

This website is provided by Retail Employees Superannuation Pty Limited ABN 39 001 987 739, AFSL 24 0003 (Rest), trustee of Retail Employees Superannuation Trust ABN 62 653 671 394 (Fund), of which Rest Super, Rest Corporate, Rest Pension and Acumen are part. It contains general advice that has been prepared without taking account of your objectives, financial situation or needs. Before acting on the information or deciding whether to acquire or hold a product, consider its appropriateness and the relevant Product Disclosure Statement (PDS), which is available on this website. The cost of providing financial services is included in the fees in the Fund as disclosed in the relevant PDS. Rest and the Fund do not charge any additional fees or obtain any commissions for the advice provided. Rest’s employees are paid a salary and do not receive any commissions. They may receive a performance related bonus that takes into account the financial services provided. Super Investment Management Pty Limited (ABN 86 079 706 657, AFSL 240004), a wholly owned subsidiary company of Rest, manages some of the fund’s investments. Apart from this, Rest does not have any relationships or associations with any related body corporate or product issuer that might reasonably be expected to be capable of influencing Rest in providing financial services.

Rest personal advice is provided by Rest Advisers as authorised representatives of Link Advice Pty Ltd ABN 36 105 811 836 AFSL 258145

Awards and ratings are only one factor to consider when deciding how to invest your super. Further information regarding these awards can be found at rest.com.au/about-rest/awards. Past performance is not an indicator of future performance. SuperRatings Pty Limited does not issue, sell, guarantee or underwrite this product. Go to superratings.com.au for details of its ratings criteria. For further information about the methodology used by Chant West, see www.chantwest.com.au